It’s another Sunday, so for those who tune in, welcome to a diary discussing the Nuts & Bolts of a Democratic campaign. If you’ve missed out, you can catch up any time: Just visit our group or follow the Nuts & Bolts Guide. For years I’ve built this guide around questions that get submitted, hoping to help small candidates field questions. I’ve been grateful to so many campaign managers, field directors, communication directors, and volunteers for sharing their experience, which has continued to be a big part of the story presented every week in this series.
Every election cycle there’s a debate: Some say this will be a “turnout” election where whoever turns out their base will be the most successful—something that’s easy to say, and likely true. Others tell you the importance of winning an election is a matter of persuasion—convincing undecided voters or non-voters that now is the time to turn out and get involved in an election. The debate goes back and forth; groups will debate how this shapes their efforts in a field campaign. Successful campaigns often recognize that both are important. The best method for success is understanding how to manage your time and effort to maximize their impact. Ready to learn a bit more? Here we go.
